Automad requires PHP to have full write access to the installation directory. Since most servers nowadays run PHP as Fast-CGI, changes to the standard permissions should not be neccassary. However, in case you are running PHP as Apache module on a Mac or Linux machine instead, you will have to set permissions accordingly. Take a look at this Stack Overflow post for detailed instructions.

To change permission on a remote server of your hosting company, you can use a free tool called Cyberduck. You can find instructions on changing permissions with Cyberduck here.

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Nginx Configuration

Automad ships with a pre-configured .htaccess file to handle URL rewriting on Apache servers. If you want to install Automad on an Nginx server instead, please edit the nginx.conf file and add something like this to the http block to enable URL rewriting: